To strengthen the environmental consciousness of companies, institutions and individuals.
To get as many parties as possible, large and small, to formulate an active and recognized environmental policy and to take up an environmental management system.
To offer talented staff who have extensive knowledge and experience in environmental issues.
To reduce pollution and disturbance to the environment to improve living conditions of both humans and animals.
To stimulate people to think about environmental protection and strengthenpeople’s respect for the environment.
That Icelanders become a leading nation in environmental matters and a model for other countries.
To protect the white whale (beluga) and other species from extinction due to pollution cause by humans.
