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The goals of Beluga are:
- To strengthen the environmental consciousness of companies, institutions and individuals.
- To get as many parties as possible, large and small, to formulate an active and recognized environmental policy and to take up an environmental management system.
- To offer talented staff who have extensive knowledge and experience in environmental issues.
- To reduce pollution and disturbance to the environment to improve living conditions of both humans and animals.
- To stimulate people to think about environmental protection and strengthen people’s respect for the environment.
- That Icelanders become a leading nation in environmental matters and a model for other countries.
- To protect the white whale (beluga) and other species from extinction due to pollution cause by humans.
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